The Stories (and Money) Behind 10 of Your Favorite Organic and Natural Brands
I’ll never forget the time I first tried an Odwalla tangerine juice. It was back when tangerine juice was a seasonal offering, during a short window of time in January and February. I’d just finished a long uphill walk on an unusually warm winter day in San Francisco, and that bottle of juice was manna for my thirsty body. Then Coke bought Odwalla and seasonality went out the window, along with the pure natural taste of unadulterated juice. Now, if you could find a plain Odwalla tangerine ju